Larger companies, especially public companies have the funding to advertise their new sites, therefore they don’t really need to have names that reflect the type of business they are in. I can site a perfect example, Go Daddy.com, has absolutely nothing to do with the type of business Go Daddy is in. But being the largest register of domain names, GoDaddy can advertise on all media levels to get business including buying advertising time on the Super Bowl! If you are starting a home based business on the Internet, I’ll bet that you won’t be buying time on television not to mention next year’s Super Bowl.

Okay, where am I going with all of this? You are on a limited budget when you start your business and you must rely on free traffic to your site, because without traffic you have no business. This is what I described in my article on organic traffic a few weeks ago. In order to get substantial traffic to your site you’ll need to have an optimized site. This all has to do with keywords and something called keyword density. You achieve this by having your most important keywords dispersed throughout your website and your domain name. (See I did come to the point of this article.)

Most SEO, search engine optimization, programs first look at the domain name and your major keywords. They look to see if your domain name and site title have any commonality. If they do your site receives extra points in the SEO algorithm, (a logical step-by-step procedure for solving a mathematical problem in a finite number of steps, often involving repetition of the same basic operation.) I hope that I haven’t lost you here because all of this is very important, especially to home based Internet business owners.

Most SEO programs will constantly refer back to the domain name and those words which match the dominate keyword phrases that you have chosen. When your site is optimized, search engines will pick up your scent, so to speak, and you will have great placement and positioning on searches that have your keywords. All of this amounts to substantial traffic.

I’m not an expert on SEO and I don’t pretend to be but I’ve spent my share of time in attempting to understand it and how it effects my site. I can recommend two areas of my site that I think are beneficial to you: Web Site Design and Search Engine Optimization at http://www.homebusinessresearch.com There are a lot of submission services as well. Some of them are good and some of them are not so good. Try to optimize first.

Can you make money selling domain names? Unless you’re very lucky or already a proficient internet marketer, your chances are not great that you will be able to find a profitable domain name which hasn’t been taken. Many analysts emphasize that investing in domain names is no longer a “walk in the park” and that real “killings” in domain investment are few and far between. There is doubtlessly much competition in the field of ever-dwindling dot.com domain names, and even in the less used ones as well, such as .net, .info, .biz, .ws, etc.

Nevertheless, creative entrepreneurs have not let those facts slow them down, and certain “domain profiteers” have flaunted conventional wisdom and continued to profit in domain investment. Without detailed instructions from such experts with a proven track record, however, chances of failure are high enough to discourage the novice without deep pockets. The good news is that those who wish to enter the lucrative domain-name business can turn to a comprehensive training course called “Domain Profiteer.” The result of collaboration between trusted internet millionaires Shawn Casey and Matt Smith, this domain-investment course reveals a slew of secrets used by top domain investors over the years, including Rick Schwartz. In Domain Profiteer, Casey and Smith provide step-by-step instructions for finding, choosing, registering, parking and/or reselling domain names.

If you are an avid collector of domain names, you may want to jump on this profitable bandwagon. If you aren’t yet a domain investor, you may wish to become one – and you won’t want to try without Domain Profiteer. Up to now, there has not been a product like Domain Profiteer – and there may not be another one of this quality. Over time, you could learn to do the same thing – using expensive tools, some of which cost more per month than the relatively low price of Domain Profiteer. Or, you could simply invest in Domain Profiteer and save yourself the cost and time.

This can be quite frustrating as you seek out a domain name for yourself to build a website for. But at the end of the day in a first-come first-served world, we must try and find another way to find that great domain name.

There are several tools that can be very handy when it comes to looking for a domain name. I discuss these tools in another article. Here we will discuss what makes a good domain name.

To brand or not to brand?

Brading is a key element in traditional “offline” marketing. Having a unique, catchy name does wonders for any business. However when it comes to an online presence, you might just be better off with a domain name that is rich in keywords.

Search engines primarily work on keywords as you may know. You enter a search term or “keywords” and the search engine produces results based on their formulas and the websites they believe to be the best fit for your search.

Now, there are many Search Engine Optimisation techniques that can be used by anyone on any site. The same techniques could be applied to a lot of sites, so my question is what could possibly be the 1 thing that is unique and could separate one site from the other? Of course, domain names!

I prefer to have keywords in the domain names that I own because this is what could give me the edge over competitors. Of course it’s not so important if your website is a personal one and you are not looking to make any money from it. But if you are selling something or wanting to make money off your website, I would strongly recommend using keywords in your domain names. Just to prove it, go to Google.com and search for “domain name”. You will see in the results that any occurrence of the words “domain” or “name” is actually in bold. So Google is definitely looking out for your search terms and highlighting them for you.

On the other hand, branding is still a strong concept online as well. If you find that catchy name (such as….hmmm Google?) and market it well, then you could be well on your way to word-of-mouth fame in no time!

If your business name is available, register it. You can always register keyword rich domain names to draw the traffic, and redirect them to your business name domain.

Hyphens or no hyphens?

Another common topic of discussion is whether to use hyphens in your domain names. I own mixtures of both hyphenated and non-hyphenated names. There is nothing wrong with hyphens. In fact, for search engines you are helping them by separating words that could be read differently. Here is one example: mikesmithstables.com

This domain could belong to a horse trainer “Mike Smith”, as a website for his racing stables, or it could also be read as “Mike Smith’s Tables”. So there is definitely nothing wrong with hyphenation, as it would actually help to distinguish where the words end in the above example. The only small problem you will run into is word of mouth advertising where people will have to call out the hyphens. But believe me, you want all your traffic to come from search engines because it’s free and the volumes are enormous.

What about using abbreviations?

If your preferred name was something like flowerstoyou.com but it was taken, but you see flowers2you.com is available, should you take it? There are several common abbreviations or variations of certain words that are almost commonly accepted, particularly in cyberspace. Thanks also SMS messaging, we are no used to the use of “2? instead of “to”, “4? instead of “for” etc. Whether you choose to use such variations in your domain name is totally up 2 u (ok I was trying to be funny..).

Don’t forget however that word of mouth advertising will always require the person making the recommendation to remind people of the substitute.